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about ethical elephant

inspiring you to live your best cruelty-free and vegan life

Welcome to ethical elephant, the place to be for all things cruelty-free!

You can call me Vy, as in a Vegan gal living in Vancouver, Canada who wants nothing more but to spread good Vegan Vibes, and by doing so, I hope you’ll join me in using your Voice for the Voiceless!

I started this blog in 2015, at a time when there weren’t too many cruelty-free beauty and vegan fashion options to shop from. Now, there are literally thousands of options that even I’m having a hard time keeping up with them all!

What started as a place to share some of my weekly cruelty-free & vegan finds has now turned into a comprehensive guide to help compassionate consumers, around the world, live their best cruelty-free and vegan life!

Here, you will find helpful resources, shopping guides, information, and answers to your most frequently asked questions about cruelty-free and vegan living!

Veganism is a way of living which seeks to exclude, as far as is possible and practicable, all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose.

The Vegan Society